Bestselling Books
 From Financial Times book review, “Best books to read in 2023”. Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World by John Mullins Whatever your starting point—whether in a co-working space or at your kitchen table, or deep inside the bowels or at the helm of a large company—if you want to learn the mindsets that enable the world’s most audacious and successful entrepreneurs to innovate and change the world, this book’s inspiring stories and pragmatic take-aways and next steps will equip you to do just that. |
Available in Hardcover, Kindle, and Audiobook The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash by John Mullins Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. |
Now in its 5th edition! The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Startup by John Mullins Now fully updated for an unprecedented fifth edition and with timely new material on building a customer-funded, rather than investor-funded, business, The New Business Road Test, widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table – is now in print, and has ‘gone digital’, too. |
 #1 on
Inc.
Magazine's "Best Books for Business Owners" list Getting
to Plan B: Breaking Through to a Better Business
Model |