About
John Mullins
John Mullins is an Associate Professor of Management Practice and holds the David and Elaine Potter Foundation Term Chair in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.
Since becoming a
business school professor in 1992, John has
published four books, numerous cases and more than 40 articles in a
variety of outlets, including Harvard Business Review, the MIT Sloan
Management Review, and t
he
Journal of Product
Innovation Management. His research has won national and
international awards from the Marketing Science Institute, the American
Marketing Association, and the Richard D. Irwin Foundation. He is a
frequent speaker to audiences in entrepreneurship and venture capital.
John’s now legendary first trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3e, London: Prentice-Hall/FT 2010), is the definitive work on the assessment and shaping of market opportunities. His newest book, Getting to Plan B: Breaking Through to a Better Business Model, co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California, was named to “Best Books of 2009” lists by BusinessWeek and INC Magazine.
John has consulted with
and done executive education on four
continents for a variety of organizations both large and small,
including Merck-Serono, Time Warner Communications, the European and
African Venture Capital Associations, Pumpkin Ltd., the Young
Presidents Organization, and the International Finance Corporation of
The World Bank, among numerous others. He has served on the boards of
fast-growing entrepreneurial companies in the United States, United
Kingdom, Europe, and Asia.
